The click-through rate of new product ads can be judged as high, medium or low based on actual clicks. In order to help cross-border e-commerce Amazon sellers quickly understand this evaluation standard, this article will focus on: What is the click-through rate of Amazon advertising? What are the metrics? I hope this can help sellers understand their ad click-through rates.
1. Click-through rate of Amazon advertising.
Generally speaking, the click-through rate of Amazon’s new product ads will range from 0.4% to 0.8%. This range is within the normal range, but when the click-through rate of an Amazon product activity advertisement is lower than 0.3%, this situation is abnormal, and a click-through rate lower than 0.3% can be judged as low quality.
According to this standard, what is the click-through rate for Amazon’s new product ads? A click-through rate of greater than or equal to 0.8% can be considered a high-quality indicator. Moreover, the higher the click-through rate of the new product advertisement, the higher the quality of the cross-border e-commerce seller’s new product advertisement.
2. Measurement standards for Amazon new product advertising.
(1) Exposure quality. Exposure quality is the most direct measure and the quality standard for judging advertising and copywriting. Generally speaking, if the exposure level of a new link is very low, or even only a few dozen exposures, then based on experience, it is very likely that there is a problem with advertising optimization. At this time, you can slightly adjust the keywords or The order of core words in the copy. (2) Click-through rate. Excluding problems in the exposure process, if the click-through rate cannot maintain a balance with the number of exposures, it proves that this exposure is invalid. Generally speaking, if the click-through rate is unqualified, you should promptly check the product’s LISTING content, that is, see if the quality of the title, price, etc. has declined.
In short, the above is the complete explanation of “How much click-through rate for Amazon new product ads is considered high-quality? What is the measurement standard?” First, when the click-through rate of Amazon’s new product advertising exceeds 0.8%, it can be called “high quality”; second, when cross-border e-commerce sellers measure the standards of new product advertising, they should start from the exposure quality and click-through rate. .