On the Amazon cross-border e-commerce platform, sellers on the US site are most likely to use promotions and advertising, not only because promotions and advertising are the most effective marketing promotion methods, but also because they can attract more customers and Product exposure. This article will focus on: strategies related to Amazon US site promotions and advertising, hoping to give some inspiration to all cross-border e-commerce sellers.
1. Amazon US site promotion strategy.
There are several common types in the United States:
(1) Amazon flash sale. This is a large price reduction in a very short period of time, and it is hoped that a large difference will attract potential customers to buy. It is most suitable for clearing goods or dealing with expired goods. (2) Amazon full discount: This is a promotional method that ultimately allows consumers to enjoy more discounts by meeting a certain purchase amount or a certain purchase quantity. In terms of purpose, this is a way to encourage customers Ways to buy more. (3) Amazon code. This is a way of using discount codes and promotional codes generated by the system, which are sent to customers to attract consumption
2. Amazon US site advertising strategy.
There is a big difference between Amazon US site promotions and advertising. Because advertisers need to carry out targeted advertising based on the characteristics of the Amazon advertising platform. For example, based on their product sales strategies and direct access to Amazon customers, they conduct in-depth advertising and communication with customers.
When Amazon advertises, it is necessary to take into account the results of market analysis to decide whether to launch ads. It does not simply rely on comprehensive data from the advertiser’s database. During this process, we will also consider the competition situation in the Chinese market and the comprehensive response of competitive categories in the international market, so as to better implement Amazon advertising.
In short, the above is a detailed introduction to the “Related Strategies for Amazon US Site Promotions and Advertising”. It can be seen from the guide: Most Amazon US sellers will choose to use flash sales, codes, and full discounts for promotion; advertising must be much more refined and needs to be based on market analysis results and competitive categories. Analyze the results and carry out targeted delivery.