Sellers engaged in cross-border e-commerce Amazon stores may encounter the following promotion situation: Amazon automatic advertisements have high exposure, but no one clicks. In this case, there should be a problem with the content of the main image or the title. When an automatic advertisement can still issue orders despite zero clicks, there may be a more complicated reason. This article will focus on “Why no one clicks on Amazon ads” and tell relevant information.
1. System delay of automatic advertising.
This situation is relatively common, because when Amazon’s automatic advertising already has enough data, the Amazon backend does not reflect the updated cache in time, resulting in failure and delay in the transmission of advertising data. In fact, cross-border e-commerce sellers can wait a little patiently and wait a day before checking the data. The data should be displayed at this time, but if the ads have zero exposure, zero clicks, and zero conversions, then our links may change. Got to lag even more.
The correct approach should be: click modify immediately, and continuously refresh the Amazon backend LISTING; if it still doesn’t work, contact the backend customer service to modify the advertising link; if the shopping cart is robbed during this process Once you leave, the ads should stop automatically.
2. The link has variations.
When multiple sub-ads appear in this advertising link, when a consumer clicks on it, it is possible to transfer the ad click data from the first sub-ad to the second sub-ad. In the end, some sub-advertisements had no exposure and click data.
3. Use super small words to place orders.
Regarding the question of “Why no one clicks on Amazon’s automatic ads”, in addition to the above two common situations, there is also a special situation: when a cross-border e-commerce seller launches a new link, the keywords may The automatic ranking is too low, resulting in no order being placed. Then the super small word of this link may have already placed an order.
In short, the above is the reason analysis and solution explanation for the situation of “Why no one clicks on Amazon’s automatic advertisements”. When cross-border e-commerce sellers find that this situation is due to “system delay” “Cause, you can refresh the link in the background or contact customer service to modify the link.