For cross-border e-commerce Amazon novice sellers, they may not know much about what “Amazon Video Ads” is, let alone the differences between this advertising type and other advertising types. In order to better assist Chinese Amazon sellers in their overseas e-commerce work, this article will introduce in detail: Amazon video advertising related information, hoping to help all Amazon sellers.
Amazon video advertising is a kind of sponsored advertising and is not suitable for all e-commerce sellers. It is only suitable for sellers who have acquired Amazon brand registration.
From a competitive perspective, the reason why the Amazon platform launches this form of video advertising is to allow cross-border e-commerce sellers to win among competitors, and there is no need to imitate the advertising routines of sponsored products. Divide the advertising areas on the search results homepage of the Amazon platform so that more consumers can see it.
Amazon video advertising can be divided into two components: the first is the brand product video content in the left column; the second is the main image content, title content, evaluation content, and price content of the pros and cons. etc.
Because Amazon video ads can play automatically, that is to say, even if consumers do not actively click to browse the LISTING, they can still obtain information efficiently through video ads.
Judging from the type of advertising, Amazon video advertising is a form of sponsored advertising. By moving this sponsored advertising to Amazon’s search list, you can successfully get more clicks and exposure; But it also has something in common with other Amazon ads, that is, cross-border e-commerce sellers need to bid in advance, especially for popular keywords and popular products. These prices usually rise.
Its delivery mode is very simple, as long as you follow the background instructions for video production, you can set it up.
In short, the above is about “Amazon video advertising related information”. Through an in-depth understanding of this advertising form, cross-border e-commerce Amazon sellers can realize: This is a kind of automatic playback, and in It is a high-frequency exposure advertising form on the search results page. It is only available to Amazon merchants who have registered their brand.