New sellers enter the new field of cross-border e-commerce. Everything is new and they are blinded by the new world. Then, the same is true for the understanding of cross-border e-commerce. One of the biggest problems is selling products based on your own thinking and perception.
So, the first step is wrong. Your great efforts later have little effect. Or after spending a lot of time and trial and error costs, you return to the starting point. I just feel that I am not suitable for selling products, and my previous efforts were in vain. Therefore, the key to the success of cross-border e-commerce is product selection. Today we will talk about: How new cross-border e-commerce sellers can successfully select products
First of all, we must realize that cross-border e-commerce is not a platform , one way, one country. It is composed of many people, many countries, and many ways.
For example: the needs of the European and American markets are different from those of the Southeast Asian market, and the needs of the Southeast Asian market are different from those of the Middle East.
Even in European and American markets where consumption is similar, Europe and the United States are different.
The first batch of British, French, German and Dutch in Europe were different. The second batch of Spain and Italy are different. The third group of Eastern European and Balkan countries is different.
So, choosing the right product according to your target market is actually the most difficult problem for novice sellers.
For example, regarding the charging of in-vehicle mobile phones, basically every country’s EC platform is a hot product.
The same is true for data lines: the EC platforms in Southeast Asia only compare prices, while the second-tier European countries compare cost-effectiveness. There are quite a few comparison brands and quality in mainstream countries in the United States and Western Europe.
I also have a familiar product, which is Korean clothing store style clothing made in China.
Do you think this kind of women’s clothing can be sold on cross-border EC platforms? ? But the reality is far from what you might imagine.
First of all, his clothing is only suitable for the markets of a limited number of countries, such as South Korea and Southeast Asian markets. The European and American markets do not accept this style of product at all. But in the Southeast Asian market, it is only suitable for Vietnam and Singapore.
It is suitable for some Chinese people in Malaysia and Thailand. In Indonesia, the most populous country in Southeast Asia, it cannot be sold at all.
Putting aside the reason of style preference, in Vietnam, Thailand, Singapore, and South Korea where he can sell clothes, you have to pay the price of clothes in South Korea, and only some people in South Korea and Singapore will accept them. Regarding the EC platforms in Vietnam, Thailand, and Malaysia, they have not yet reached the point where such prices are widely accepted.
Therefore, the three dimensions of product selection, target market population analysis, and pricing are worthy of our thinking. Another point is that product selection is actually the first lesson that everyone must do. If product selection, target market analysis, and pricing are not done well, you will have no orders in the future if you try to put hundreds or thousands of products on the shelves every day. If you are unwilling, you can find someone to brush it, but all your efforts will be in vain.