For Amazon sellers, improving keyword rankings is obviously to increase our product traffic and sales. This is very difficult for a new list, so how should Amazon keyword optimization be done?
For newly launched products, when optimizing keywords, we need to do two things:
1. The keywords are suitable for our products.
Sellers should understand this well. Our products can only be sold when displayed with appropriate keywords. If we optimize a keyword that has nothing to do with our product, even if it is on the homepage, consumers will not choose to buy our product after clicking because our product is different from their needs, so according to our product Choosing keywords is very important. Sellers should not use wrong keywords. This will be because our logo bounces too high, or directly affects its ranking without clicks.
2. Keywords are suitable for our competitiveness.
This is an issue that some novice sellers will ignore. The so-called competitiveness refers to the competitiveness of our logo and other sellers selling related products. For example, after we select a keyword, we can first go to the front desk to see what products are naturally ranked under this keyword, and then click on these products to see how many orders, how many reviews these products have, and how high they are. These are keywords that do not match our strength.
So, which words are in line with our competitiveness? We can find which words with higher click-through rates and transfers through automatic advertising, which will be more suitable for us.
Through initial listing optimization and automatic advertising, help us find keywords suitable for our products.
How to optimize Amazon keywords? After finding the keywords, we need to further optimize our title and put the suitable keywords we found into our title. Of course, when optimizing the title, you should pay attention to the title, describe the fluency and context of inserting keywords in these positions, and do not stack them randomly.
After optimizing the list, in order to improve our keyword rankings, we need to start letting our list win more click traffic and orders on the keywords. We can help ourselves through manual advertising. In manual advertising Set up keyword ads, and then let consumers click on our products through the ads and purchase them. With this increase, you will find that our keyword rankings have improved.
Finally, regarding how to optimize Amazon keywords, our lists can also be optimized in operation, but for lists that already have good order rankings, do not move the lists, otherwise it will cause the ranking to drop, but if we The list effect is not good, we need to constantly look for keywords that are more suitable for our products, starting with keywords with high conversion rates, to improve our product rankings. Of course, long-tail words usually contain highly competitive words, so in the long term With the accumulation of orders, when our long-tail keyword rankings increase, the rankings of these core keywords will also improve. To do a good job in Amazon keyword optimization, traffic and orders are very important.