After Douyin launched e-commerce channels in China, TikTok also began to test the waters of live broadcast e-commerce. However, due to TikTok’s late entry and the limitations of open areas, users of the platform are not very adaptable to live broadcast e-commerce. However, if operated and planned correctly, TikTok live broadcast e-commerce still has many advantages. So, let’s take a look at the advantages of TikTok live broadcast?
TikTok is an interest e-commerce platform. It is different from the algorithm mechanism of search e-commerce platforms such as Amazon. TikTok has a huge user base, which means that the brand’s display range is wider. Even if some users are not very interested, they can still increase brand exposure through this platform. As time goes by, the brand’s voice will further expand, which is very beneficial to the development of the brand. Since the tiktok platform was launched, many Instagram and Youtube celebrities have joined the platform one after another because of tiktok’s abundant traffic support and large user base. Brands that join the TikTok track can not only obtain new channel cooperation with “old Internet celebrities”, but may also cooperate with other social media platforms through TikTok cooperation. The effects of celebrity marketing on the TikTok platform show that celebrity marketing can significantly increase the exposure of brand products and can also bring the greatest traffic diversion effect in the short term. Sellers on TikTok can not only guide consumers to browse content on other social media, such as Youtube, Instagram, etc., to help them understand the full picture of products and services, but can also directly guide consumers to independent sites to place shopping orders on their accounts. Although tiktok entered the market late and has limited opening areas, with correct operations and planning, its live broadcast e-commerce still has many advantages, such as a large user group and many native internet celebrities, which will make brand promotion and marketing easier .
Advantages of tikTok live broadcast.
From a micro business perspective, TikTok live broadcast has the following three advantages.
1. Low threshold and easy to get started.
TikTok live broadcast currently only provides a few low-level thresholds. Sellers only need to have a certain level of English to communicate with foreigners. If their English skills are not very good, they can also find friends with higher English proficiency to help. In addition, sellers need to invest more than 4 hours of time and energy, and prepare thousands of yuan for live broadcast scene layout, purchase of equipment and samples, etc. These barriers are not too high for people who want to start a business or start a business.
2. Can be sustained on a large scale.
The traffic characteristics of tikTok live broadcast are very different from short videos. The traffic of short videos usually fluctuates in waves, and the daily traffic is uncertain. The traffic of live broadcasts usually fluctuates in a weekly cycle. If GMV does $1,000 on the first day, GMV may drop to $600 or $800 on the second day. In this case, sellers have plenty of time to reflect and adjust. Therefore, this kind of stability is stronger and has higher certainty, making business expansion more sustainable.
3. The official support is strong.
At present, TikTok’s official subsidies and support for TikTok live broadcasts continue. Although it has been tightened, you can still get corresponding subsidies from logistics, commodity subsidies, incentives for sellers and service providers, etc. Of course, in addition to these direct subsidies, there are also many indirect supports, which are harder to see but are equally important.
In general, these advantages of TikTok live broadcast have made it a very promising field, attracting high attention among people who start a business or do business. With the continuous advancement of TikTok live broadcast and strong official support, I believe there will be more and more opportunities and prospects in this field.
The above introduction is relevant knowledge about the advantages of TikTok live broadcast. Although TikTok live broadcast overseas currently focuses more on daily life content such as chatting and displaying talents, it also covers some live broadcasts with goods. . This shows that TikTok provides more traffic and sales opportunities for more overseas brands and cross-border sellers. The content on TikTok is very diverse and covers a very large user base, so it can attract a variety of people. Whether it is content marketing or influencer marketing, it can achieve huge low-cost publicity effects.