The competition between the established e-commerce companies Amazon and Shopee is becoming increasingly fierce. At the same time, the international version of Douyin Tiktok has also begun to make efforts in Southeast Asia, launching multiple site businesses one after another, becoming a major trend in current cross-border e-commerce. TikTok is one of the most successful overseas apps in China. The social platform + interest e-commerce it built has become a leader in cross-border e-commerce. In just 4 years, TikTok has grown from 0 to 1 billion users, leaving many competitors behind. So, let’s find out which one is better, TikTok’s cross-border stores or local stores?
1. TikTok cross-border store VS local store.
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Shop is divided into cross-border stores and local stores based on the main qualifications of registered sellers. The biggest difference between the two is the difference in “registration information”, resulting in the difficulty of registration and subtle changes in logistics, commissions and other aspects.
2. What is the difference between TikTok cross-border store and TikTok local store? Which one is better?
1. TikTok cross-border store: There are many sites, and the entry threshold is getting higher.
Tiktok local stores are more favored by Chinese sellers than cross-border stores. The entry threshold for opening a local store is relatively low and the application process is relatively simple. Therefore, more and more Chinese sellers will choose to operate in TikTok local stores. Compared with cross-border stores, local stores have more advantages in cost and gameplay. First of all, local stores do not need to pay store deposits, and the promotion expenses and logistics costs in operation are relatively low, which is good news for sellers. Secondly, the competition among tiktok local stores is relatively small, and sellers’ publicity effect will be better, which will also allow sellers to gain more user fans. Finally, the gameplay of local stores is more localized, allowing sellers to better operate products according to the needs of consumers in different regions.
2. TikTok local store: favored by Chinese sellers for its cost and gameplay advantages.
Both cross-border stores and local stores have their own advantages and disadvantages. For sellers who have just started operating on TikTok, you can start with local stores. The lower threshold and cost are more suitable for novices. If sales performance improves to a certain extent, sellers can also consider opening cross-border stores to expand into more markets. However, it should be noted that whether you choose a cross-border store or a local store to operate, it must be determined based on the actual situation. For each seller, which one is better requires comprehensive consideration of their own market strategy, product positioning, and budget.
3. Compared with cross-border stores, TikTok local stores have more advantages in operating costs and gameplay.
1. Buyers receive free shipping when placing orders, which is more conducive to stimulating consumption.
2. Local products are all in stock when displayed externally, and the conversion rate is higher than that of cross-border products.
3. The payment cycle is about 20 days faster than that of cross-border stores, which is a very good condition for novice sellers and small sellers.
4. The payment platform can directly connect the card back to the user’s domestic bank card, and the real-time exchange rate rate is less than 1%.
5. Activity subsidies are stronger.
4. TikTok local store operation model and its advantages.
1. There is no source of supply mode for store distribution. Yishuo ERP collects spot goods from shopee and lazada in batches. After the order is issued, COD or online payment is purchased to the virtual warehouse. The warehouse pays the COD payment on behalf of the virtual warehouse and converts it to the virtual warehouse. TK express delivery service. This model does not require self-stocking and is very suitable for sellers who are just getting started.
2. There is a supply distribution method, find a large number of reliable local supply sources to distribute goods, and place orders on your behalf for delivery. This mode requires finding the source of goods, but can achieve higher profits.
3. Prepare your own goods and send them to Yisubao’s local self-built overseas warehouse, and manage the outbound shipment through the overseas warehouse system. This model requires self-stocking, but can lead to higher profits and better inventory management control.
The above introduction is related to the knowledge about which is better between tiktok cross-border stores and local stores. In the current era when traffic is wealth, tiktok has become the focus of people’s attention and is known as one of them. King. A large number of domestic users have flocked to it, hoping to benefit from it. However, the fact is that many people are extremely blind when entering tiktok. They either follow the trend or are coerced by the situation. They go around in tiktok, but it is very difficult to realize monetization. This has become a problem for most people. status quo.