In recent years, as competition in the global cross-border e-commerce market has become increasingly fierce, major e-commerce platforms have continued to expand their presence in various markets to increase their influence and coverage. At present, overseas cross-border markets in different countries have different advantages and characteristics, and their demand focus is also different. Specifically, for cross-border sellers, which countries are better to choose if they want to open a store on the eBay platform?
Based on the characteristics and scale of major e-commerce platforms, at present, among the many cross-border markets in the world, European and American countries have always been one of the main markets where major cross-border e-commerce platforms continue to work hard. . For novice cross-border sellers, the threshold for entering the eBay platform is not high, and the US site is the main site and one of the most mature sites for eBay to cultivate the market. According to the analysis of past sales data, industrial electronic products and light industrial clothing products are relatively the most popular categories among buyers in the U.S. market on the eBay cross-border e-commerce platform.
Secondly, the British site is also a “springboard” market that is more suitable for small sellers. Currently, consumers in the UK market covered by eBay’s cross-border e-commerce platform have relatively mature online shopping habits and business coverage networks. Especially at present, many British consumers have relatively common online shopping habits, including clothing, sporting goods and other categories. Because the prices of local products are relatively high, the eBay cross-border e-commerce platform can provide cross-border sellers with Products with higher cost performance have attracted many sellers and the market size is large.
Thirdly, the Australian site is currently one of the tenth largest sales markets in the world. Among the many cross-border e-commerce platforms, eBay has developed relatively quickly in Australia. Among them, fashion products account for a large share of the Australian market. Because Australia has a large geographical span and logistics costs in some areas are relatively high, cross-border sellers need to comprehensively consider various factors when choosing sites in different countries when opening a store on eBay.
Finally, the population and spending power of German sites have far surpassed the United Kingdom in the EU rankings in recent years. In particular, the eBay platform has developed rapidly in the German market and its influence continues to increase. It is even called “Europe’s New Blue Ocean”.
For e-commerce sellers who choose to go overseas, the key factor in deciding which countries to choose when opening a store on the eBay platform lies in the cross-border seller’s understanding and grasp of the market, as well as the terminal Optimization and configuration of commodity warehousing, logistics and distribution links. At the same time, the size and expenses of different markets are also one of the determining factors. At present, sites in the United States, Australia, Germany, and the United Kingdom are the mainstream sites on eBay. Cross-border sellers need to make reasonable choices and understand them in advance.