Easter is one of the important festivals in Western tradition, usually held in late March or early April in spring. During Easter, people will participate in various activities and celebrations. At the same time, people will give gifts and express blessings to each other. This has also become an important opportunity for merchants to launch Easter-themed products. On Amazon, sales of Easter-themed products usually start to pick up in the months leading up to Easter. So, what products do you choose for Easter on Amazon?
1. Easter Bunny and Easter Eggs. Decorative products represented by Easter bunnies and colored eggs are one of the most popular categories, including puppets, plush toys, straw and other types.
2. Candy. Candy is one of the most popular Easter-themed items during Easter. In the United States, many families give out candies to children on Easter day or a few days before, which has become a traditional habit in American Easter celebrations. Candy packaging usually uses Easter bunny, colored eggs and other theme elements to attract consumers’ attention. On the Amazon platform, Easter-themed candies are also one of the popular categories, and various rabbit-shaped candies are especially loved by children in the family.
3. Toys. The toy category is also one of the categories with good sales, including stress relief toys, educational toys, etc.
In addition to the above categories when selecting Amazon’s Easter products, there are also products such as Easter gifts, holiday decorations and clothing that are also highly sought after by consumers. For example, some families will specially prepare Easter gifts for their children, such as fingertip building blocks, pinch toys, dolls, children’s gardening tools, children’s clothing, etc. At the same time, flower ribbons, garlands, wall decorations, etc. with an Easter atmosphere are also frequent visitors on Amazon’s best-selling list. Americans and Europeans still have the habit of wearing new clothes on Easter. Wearing holiday clothes such as rabbit clothes has also become one of the choices of consumers.
The above is the content of Amazon’s Easter product selection. During Easter, consumer needs and purchasing behaviors usually change, and sellers need to adjust their sales strategies according to market needs and trends. It is recommended that sellers start preparing goods a few months before Easter. For products with low prices or thin profits, you can choose slow sea shipping to improve cost performance and reduce costs. At the same time, providing good customer service and timely logistics delivery are also keys to improving sales performance.