More and more overseas sellers are starting to bring goods on Tiktok, allowing more people to grow grass through videos, thereby developing a series of popular products. Do you know what the core elements of Tiktok’s grass growing videos are?
Tiktok is a short video platform, so almost all e-commerce content is released through videos. At the same time, in view of Tiktok’s strong social attributes, the content advantages of planting videos have surpassed traditional advertising videos and become mainstream content.
Although the grass-growing videos on the Tiktok platform look diverse, they actually have strong commonalities, and most of them are inseparable from user scenarios + emphasis on pain points + comparison. These three elements are the core of grass planting videos. Although different sellers have differences and innovations in their expressions, they are all changing.
First of all, let’s briefly explain the above three concepts:
1. User scenario: As the name suggests, it refers to the scenario where users need or may use the seller’s products. Tiktok officials have long made suggestions on how to present user scenarios. According to its official media account, when creating original marketing videos, sellers’ products can be embedded in real-life scenes and displayed from multiple angles or scenes.
2. Emphasis on pain points: In user scenarios, users urgently need to solve problems, and this problem can be solved through the seller’s products. Sellers need to reasonably amplify or highlight pain points so that they can more easily resonate with target users and pave the way for their products;
3. Effect comparison: that is, ordinary “before use” and “after use” Comparison is the part that most intuitively shows the effect of the product. Of course, in addition to this, if there are many products, it is also good to compare different variants.
The above three concepts are not difficult to understand. The key is how to select and arrange according to the characteristics of the product.
The above is an introduction to the core elements of Tiktok’s grass-growing videos. Grass planting videos have many applications. In addition to the above aspects, sellers can also learn more grass-growing video skills to resonate with users.