On the AliExpress platform, bounce rate is a headache for many merchants. An excessively high bounce rate is not conducive to store conversion, so how does AliExpress reduce the bounce rate? What are the techniques?
How to reduce the bounce rate of AliExpress?
1. Store style
The first impression of a store is very important. Customers must first look at the main picture to see if the product is attractive. The main image can bring traffic to everyone. The traffic that a good main image can bring cannot be underestimated.
Secondly, our store must have its own style. The best style is unified, giving customers a better first impression. On the other hand, the quality of the products also needs to be very good.
2. Set up relevant marketing
Relevant marketing can retain buyers for the store, increase the time buyers stay in the store, increase the time for other products in the store, and help increase the customer unit price , thereby increasing visitor UV value.
On the other hand, relevant marketing can reduce the store’s bounce rate.
Finally, through relevant marketing methods, the dynamic sales rate and best-selling rate of the store can be balanced. Merchants can use good product data to promote products with poor data, so that new products can quickly break zero sales, which will also help increase the overall weight of the store.
3. Pay attention to the turning point
Remind sellers to pay attention to the turning point. In May, AliExpress mobile power sales showed a downward trend. This is because local consumers have reached a saturation point in purchasing (power bank life cycle is longer). In addition, competitors entering markets such as Xiaomi are also one of the influencing factors.
4. Store activities suggest that merchants hold an event every once in a while. Whether it is offline or online, some promotional activities are always very attractive.
Promote some popular products to attract buyers’ attention and make them interested in the product, thereby deepening their understanding of the product and increasing the chance of placing an order.
The above is about how to reduce the bounce rate. Sellers can refer to these methods to reduce the bounce rate, which is also more conducive to the development of the store. In fact, no matter which platform you use to do cross-border business, everyone should first choose the product. A good product is half the battle. The second is the promotion method. Merchants can choose a promotion method that is more suitable for their own store or product. Only in this way can the success be achieved. It can make the product better and better.