Whenever the peak season comes, the wish platform will always launch a marketing campaign. But for small and medium-sized sellers, it is a very risky move to start a price war at will. Because wish has very large platform characteristics, blindly pursuing a low-price strategy is not really useful. This article will be tailor-made for small and medium-sized sellers, focusing on the business skills of small and medium-sized wish sellers.
1. Business skills of small and medium-sized wish sellers: starting from the gender structure of existing users.
The ratio of male to female users of Wish is unbalanced, basically showing a data structure of three to seven. Since the needs of men and women are very different, shopping habits and platform trends have also changed accordingly. When Wish small and medium-sized sellers choose products for their stores, they must consider the gender ratio of users and select suitable products in a focused and prioritized manner.
If you are a male customer, you must start from three points: Is the product practical enough? Is the product quality not up to par? Are your shopping needs clear? The third point is that male users like to shop quickly and don’t like to browse too much product information. But female customers are different. Most female customers prefer to shop around, have high requirements for the appearance of goods, and are keen on aesthetic quality and sense of touch.
2. Business skills of wish small and medium-sized sellers: focus on the age group of customers.
Each age group likes to consume different products, especially when wish sellers face the main customer groups, which are basically young people and teenagers aged 15 to 35. The main daily job is to distinguish A favorite item for every age group.
If it is a group under 20 years old, usually students, they may prefer novel and children’s products; customers aged 20-24 prefer workplace-oriented and fashion-oriented products.
In short, the above is the complete introduction to “Business Skills of Wish Sellers”. When small and medium-sized sellers enter the wish platform, they must start from the male-to-female ratio structure and age group of users. By grasping these two aspects, you can flexibly respond to the challenges after the peak season and use correct product selection thinking to create the most efficient product list.