As one of the world’s largest e-commerce platforms, Amazon’s product selection issues have attracted much attention. For sellers who want to make money on Amazon, how to choose products suitable for the Amazon platform is very critical. So, how do sellers use the Amazon platform to conduct product selection analysis?
(1) Market capacity: Market capacity determines the ceiling of product sales. The size of the market capacity can be judged by the number of products with high matching keywords.
(2) Market trends: You can use tools such as Google Trends to understand the search trends of products in recent years to determine the traffic and seasonal size.
(3) Seller nature analysis: Determine whether the seller is self-operated by Amazon and has a monopoly position, and whether it requires FBA delivery and other factors.
(4) Brand proportion analysis: The significance of analyzing brand proportion is to prevent rashly entering a market that has been completely monopolized by a certain brand.
(5) Price range: Refer to the competitor data on the platform and make statistics on the price ranges of many competing products, which can help you judge whether the product you selected is still profitable within the market price range. , and how much profit there is.
(6) Evaluate the quality of the product through the average star rating of Reviews and QA: Judge the quality stability of the product based on the seller’s star rating and reviews.
(7) Specific to product specifications: You can make statistics based on reviews to determine which products of weight, color, and material are the most popular, thereby reducing the pressure of stocking.
However, the core criterion for Amazon’s product selection is profit. Profit needs to be calculated based on the characteristics of different companies. If a new product does not see profit for more than three months, or there is no hope of profit, Be sure to stop losses promptly.
The above is the relevant content on how to use the Amazon platform for product selection analysis. For sellers who want to make money on Amazon, product selection is a process of continuous adjustment and optimization. Although profit is the core criterion, using the Amazon platform to conduct product selection analysis also requires considering factors such as market capacity, market trends, seller nature, brand proportion, price range, product quality and specifications. In the process of continuous adjustment and optimization, timely stop loss is an important means to protect profits.