For Amazon sellers, the most difficult thing in the early stage is recruitment and operation. Many novice sellers will hesitate between big brand products and no-name products. This article will focus on: How do Amazon sellers choose branded products? I hope I can answer your questions for Chinese Amazon sellers.
1. Directly select big brands.
Generally speaking, when Amazon first opens, it will always give priority to large and well-known brands. Because big brands have gone through a relatively long period of market operation and customer base accumulation. Therefore, the traffic attraction effect is very good, and later promotion and sales are not difficult.
In addition, when Amazon users are deeply impressed by a certain product, the traffic search probability of the product will be relatively high, which will ultimately bring superior traffic and sales levels to the store. But because of this, it can only be used at the beginning of the store. Later, you still need to establish your own brand.
2. Consider market demand.
How do Amazon sellers choose branded products? In fact, we need to start from the root – find the core consumer demand of the market, take advantage of the particularity of the products that are just needed, and avoid the risk of unstable traffic and insufficient customer sources in the later period. Therefore, e-commerce sellers should choose unique products, but it is best not to choose too many, no more than 3.
3. Seize the core market.
It can be known from past data that Amazon has many more female users than male users. This is a structural age difference. And almost most female users like to pay attention to women’s products, children’s products, pet products, etc. Therefore, cross-border e-commerce sellers should try their best to meet the shopping needs of this group of people. They can also focus on outdoor products and outdoor sports items to seize the product selection trend and development trend of the Amazon platform.
In short, the above is the complete introduction on “How Amazon sellers choose branded products”. If cross-border e-commerce sellers are interested in this product selection thinking, they can grasp it from three aspects: First The first is to seize the core market, such as women’s products, etc.; the second is to deeply consider the market demand; the third is to prefer big brand products.