For cross-border e-commerce platforms, traffic is the most important thing. Although the Amazon platform has its own traffic, the competition among the products there is also very fierce. If a seller wants to increase the sales volume of his products, he needs to divert traffic off the site to get more consumers to buy the products, so that he can increase profits. So, if an Amazon seller launches a new product, how should he conduct off-site traffic diversion?
1. Deal site traffic diversion.
Now more and more users are beginning to register for the Deal site. Users can enjoy discounts on the platform that they cannot usually enjoy, so the traffic on the platform is increasing. Sellers can add The strength of the discount will attract more people to come to buy, so the sales volume of the product will also increase. This method is relatively simple, but the profits will decrease after the products are discounted, but it can let more people know about the store.
2. Drain traffic from third-party social platforms.
There are many types of social platforms now. Commonly used social platforms include Instagram, Facebook, and Pinterest.
etc. If sellers on the Amazon platform launch new products, they can attract traffic on third-party social platforms. Sellers can publish product soft articles on the platform, or make product videos and put them on the platform, so that more people can see them and attract consumers to the store to buy.
3. Email traffic.
There are two main types of emails, one is Newsletter regular email push, and the other is email subscribers, that is, buyers who have purchased products. Newsletter is an important source of traffic and can be sent according to the needs of consumers. Shopping habits, sending products to consumers’ mailboxes to attract consumers to buy products. For email subscribers, sellers can regularly send promotional emails to attract consumers to make second purchases.
For sellers, new products on the Amazon store need to be diverted off-site, because the traffic within the Amazon platform will be less. For consumers, when purchasing products, they are more likely to prefer products they have bought before. , or products with high sales volume and many product reviews, while new products on the Amazon platform not only have fewer reviews, but also have poor sales, so they are not within the scope of purchase.