Foreign-registered trademarks are only protected by law in the country where the trademark is registered. This means that if you have registered a trademark abroad and want to sell corresponding products or services in China, you need to apply for a trademark registration certificate in China to obtain protection in China. Even if you have not applied for a trademark registration certificate in China, your trademark can still be legally protected in China. However, when dealing with legal matters, the lack of certification issued by the Trademark Office may cause trouble. Therefore, companies that register trademarks in foreign countries must pay special attention to applying for a trademark registration certificate before expanding into the Chinese market to ensure that the legitimate rights and interests of their own trademarks are protected. So, let’s learn how international trademark registrations are protected in China?
1. A trademark is a symbol of a brand, and the protection of a trademark is regional. It is only protected by law in the country where it is registered. Trademarks registered in foreign countries can be used domestically, but they cannot receive legal protection. Therefore, foreign brands entering the Chinese market must register trademarks and obtain exclusive trademark rights to obtain legal protection. Many foreign brands have registered domestic trademarks before entering the Chinese market.
2. If the trademark is registered abroad, you need to apply for a trademark registration certificate in China before you can obtain protection in China. The specific operation method is: the name of the protected country and region will be written on the trademark registration certificate. It usually takes 2 to 3 months to apply for the trademark registration certificate.
3. If you do not apply for a trademark registration certificate, you can still get protection in China. The certificate of registration in Madrid is overseas evidence and must go to Switzerland to go through the notarized certification process. The registration certificate issued by the China Trademark Office can be It is much more convenient to use it directly as evidence, and it is also easier to be accepted by Chinese law enforcement agencies.
The above introduces the relevant knowledge on how international trademark registration can be protected domestically. Although international trademark registration can expand the trademark coverage of an enterprise, it cannot replace domestic trademark registration. It is recommended that enterprises apply for trademarks both domestically and internationally based on their actual circumstances and needs, and maintain and update them in a timely manner to ensure that trademarks are fully protected and managed globally. In summary, it is critical for multinational companies to build a strong trademark strategy both domestically and internationally. Through appropriate registration and maintenance measures, companies can protect their brand image and intellectual property rights to the maximum extent possible, thereby achieving success in global business competition.