The competition on Amazon’s cross-border platform is fierce. If sellers want to rank their products high, they need to attract more people to Amazon to attract more people to buy products. After conducting off-site traffic, they also need to consider how to maintain their ranking. If After the traffic is diverted, the ranking of the product will drop, which will also increase the exposure of the product. So, how to occupy the ranking after Amazon attracts traffic outside the site?
1. Sales volume.
If the sales volume of the product is low, it will also affect the ranking of the Amazon product. The higher the sales volume of the product, the ranking on the Amazon platform will be higher and higher. Sellers do not want the product ranking to drop and need to maintain the current ranking. Product sales. After the seller diverts traffic outside the site, the traffic will decrease. At this time, the quality and cost-effectiveness of the product are very important. If the quality of the product is poor, it will affect the second purchase of the consumer.
2. Positive rating.
Some buyers will leave some comments after purchasing the product. If the product has a high praise rate, the product’s ranking will not easily decline. Amazon pays more attention to the reputation of products and has its own evaluation system. If the product’s praise rate is not high, the seller needs to know whether there is a problem with the product quality.
3. Click-through rate.
For the Amazon platform, the click-through rate of a product is also a part of the ranking. If the click-through rate of a product is relatively high, it means that the product has attracted consumers, and the number of people buying it will naturally increase. Sellers can make product pictures or information more attractive, which will help increase the click-through rate of the product.
4. Category relevance.
For a product, it is necessary to select product attributes, such as product features, materials, colors, etc., which are all characteristics of the product and can increase the recognizability of the product.
After the products on the Amazon platform are diverted off-site, how to occupy the ranking is also a problem. After some products are diverted off-site, there is a trend of rising and falling. In fact, off-site traffic is only to increase the product’s sales. Exposure, as long as the product is cost-effective and can be loved by consumers, product sales will naturally not decrease, and the ranking of the Amazon platform will not decrease. If the product ranking drops, it will also lead to a decrease in product traffic, and product sales will naturally decrease.