When Amazon products are used to attract traffic off the site, hyperlinks are used. This link is a traffic link that can guide users of third-party platforms to Amazon product pages. It is mainly used for social media platforms and advertising. This traffic link It is more convenient, and users can purchase products directly with just one click. But many novice sellers don’t know about hyperlinks. Let’s find out today. What are hyperlinks that attract traffic outside the Amazon site?
1. Hyperlinks that attract traffic from outside the Amazon site.
This hyperlink is a common URL link. You only need to click to enter the website page. Users do not need to enter numbers and product names to find products. It is a very convenient portal and is suitable for website development. By attracting traffic from outside, consumers can intuitively see the specific information of the product.
If sellers want to attract traffic off the site, they can publish articles on social media sites, or make short videos of their products to attract more people to watch, and then insert hyperlinks to the products. If the user If you have an idea of purchasing a product, you can purchase it directly without entering the Amazon platform to search for the product name.
2. The advantages of hyperlinks that attract traffic outside Amazon’s site.
Product hyperlinks are different from regular links. Hyperlinks can control the Amazon algorithm, improve the correlation between products and keywords, and attract consumers to the products. Under normal circumstances, when consumers use regular links, the keyword ranking will not change. However, when consumers use hyperlinks, the Amazon platform algorithm will think that consumers find products by searching for keywords, thereby improving the ranking of keywords. .
Keyword ranking on Amazon platform is very important. If the product keyword ranks high, it will get a part of the traffic, so that more consumers can see the product, which will help to increase product sales.
Amazon sellers can add hyperlinks when conducting off-site traffic, which will help improve product keyword rankings. If the seller uses it improperly, it will also have certain side effects, because the Amazon platform has regulations and cannot be used as a hyperlink. Any way to manipulate the Amazon platform’s algorithm may be discovered if you are not careful.