Some seller friends on the Amazon platform will set new products to pre-sale status when they are put on the shelves, but they find that the traffic is not very good. One of the most concerning questions right now is how to increase pre-sale traffic for Amazon’s new products? Let’s learn together.
1. Optimize Listing.
First of all, to increase the pre-sale traffic of new Amazon products is to optimize the list. The most basic thing is to ensure that the title, introduction, pictures, description, etc. all meet the requirements of the platform. In addition, look at the keywords and popular search terms to see if your product matches, which is related to whether your product can be accurately promoted to users; look at your pictures to see if they can attract buyers to click; finally, the product’s On the features, description and details pages, pay attention to the neat and orderly layout of the copy, avoid spelling errors, and try to use high-ranking keywords.
In addition to making your own lists, sellers can also analyze data on competing products to see their traffic keywords, product information, unit prices, traffic, etc. Then compare with yourself, continue to optimize your list, and improve your data performance.
2. Make good use of the A+ page of the product.
The product’s A+ page displays the product to consumers through a combination of pictures, videos and text. Sellers can take advantage of the features of the A+ page to create comparison charts between new and old products, especially when the product is upgraded or replaced.
The A+ page comparison chart allows consumers to clearly see product optimization and improvement, find the advantages of new products, increase consumer trust, and make it very easy to obtain traffic.
3. Drainage promotion.
Off-site traffic is a way of attracting customers through “self-media” promotion of products. The “self-media” platforms commonly used by Amazon to attract traffic include: Facebook, YouTube, etc., which are mainly promoted in the form of pictures, texts and videos.
Amazon Pay-Per-Click Advertising (PPC) It is one of the best ways to increase conversion rates. It can increase your sales because it places your listing more prominently in search results, gradually moving up the rankings once sales start to improve.
The above are three suggestions introduced to sellers on how to increase traffic during new product pre-sales. There are many factors that affect the traffic of new products on Amazon, so sellers need to make some adjustments from multiple aspects. I believe that new products can get more traffic, so that new products can get more sales.