Sellers on the Amazon cross-border e-commerce platform not only need to choose suitable products, but also need to create some beautiful pictures for the products. Today, I want to share with you the skills of Amazon sellers when creating product images!
1. Background.
Since Amazon stipulates that the main map must have a white background, and the auxiliary map cannot be white, but must be a monochrome map, it is recommended that you use a white background as much as possible to reduce the workload of later map repair.
If conditions permit, you can directly purchase professional photography background cloth or paper. If you have limited funds, you can purchase white cardboard to make a simple background. Do not use copy paper directly. Say important things three times.
2. Number of pictures.
When the product is released in the background, the system prompts that you can upload one Amazon main image and nine sub-images. However, when browsing from the front desk, the product details page can only display one main image and up to six sub-images. . For a product, it is enough to show the selling points and details of the product from different angles, so sellers can upload one main image and six sub-images when publishing the product.
3. It can produce a sense of picture.
Let consumers spontaneously form a sense of substitution. The concept of online shopping “picture shopping” not only requires the seller’s product pictures to be beautiful enough, but more importantly, to convey content consistent with consumers’ internal needs from the product pictures, which is best to stimulate potential needs that consumers have not perceived before, that is, By looking at product pictures, consumers can think of beautiful pictures of themselves using the product.
Many sellers only pursue the beauty of the pictures when processing pictures, but ignore the sense of substitution that the pictures should convey. What is the sense of substitution? That is to say, when you see the picture, you can imagine the real scene of using this product in your daily life and can’t wait to use it. Simple and beautiful pictures may leave consumers feeling cold, familiarity is easier to accept.
4. The picture name is best named after the product keywords.
Many sellers ignore the importance of picture names when organizing product pictures, and use Chinese or numbers to name them at will. Although naming does not affect product launch, from an operational perspective, a lot of potential traffic may be missed.
In search engine optimization algorithms (search engine optimization), image names may also be crawled by search engines. If the image name is named in a non-keyword form, it will reduce the possibility of being crawled by search engines.
Amazon sellers must have some skills when making product pictures, but different stores and different product picture design games must be different, and seller friends must learn more. I hope the above content can help sellers. If you want to know more, you can pay attention to Lianlian Cross-border Payment.