As more and more sellers join AliExpress, many novice sellers are not very good at operating new stores. Sellers should pay attention to the six operating ideas for new AliExpress stores.
1. Break through traditional thinking and optimize product structure.
The era of product groceries has passed. It is no longer possible to get more traffic by publishing more products. For example, on Taobao now, who still remembers Taobao’s first Golden Delicious Lemon Green Tea? Therefore, under the new situation, it is necessary to optimize the product structure and focus on core products instead of blindly distributing goods and launching new products indiscriminately.
2. Improve product quality and choose high-quality products.
The requirements for product quality will become higher and higher. Only high-quality products will have a way out. This is also in line with AliExpress’s needs to transform from Taobao model to Tmall model.
3. Work hard to optimize the AliExpress store.
The best stores include picture art, AliExpress store decoration, affiliate marketing, in-store discount promotions, etc. It is necessary to fully combine various factors to create a beautiful and attractive store. If there was business in the past when the door was open, you must find ways to make customers stay in your store longer and spend more time in the future.
4. Make full use of the activities on the AliExpress platform.
Among the many e-commerce platforms, AliExpress is the most active platform. AliExpress has a channel for every major promotion event, with huge expenses and obvious transactions. As a seller, you must make full use of the various rules on the platform to import traffic to your store and then convert it into actual sales. Compared with the past, AliExpress operations were able to generate a certain amount of sales without paying special attention to platform activities. Later, they need to pay special attention to platform activities. Only in this way will they not fall behind in the next step of development.
5. Pay attention to the praise rate and customer experience.
In the past, sellers on the AliExpress platform did not have very high praise rates, but under the new regulations, the search weight of customer experience has gradually increased, which means that if the customer experience provided by the seller is good, the store will The higher the positive rating, the more exposure and traffic you can get, and the greater the chance of a transaction. In the final analysis, doing business is about returning to the essence of business, and customer experience is undoubtedly the basis for the sustainability of business activities.
6. Positive guidance and off-site marketing.
As the number of sellers continues to increase and the traffic on the site is obviously insufficient, if you want to run a store, you must take the initiative, combine the resources you can use, and actively attract customers from outside the site to your store, such as Facebook, Twitter, and Youtube are a good source of traffic, and there are indeed many sellers who have achieved significant sales increases through active traffic drainage. And this will test the seller’s off-site marketing capabilities.
The above are the six ideas for AliExpress store operation shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.