For many merchants, the seemingly calm operation of the platform actually hides a lot of turbulent undercurrents, which makes many merchants upset and even store closures. For example, merchants have completed the registration of trademarks and are also doing business on various platforms. However, when other merchants see that this brand is selling well, they will follow suit and have no scruples even if they register the brand. This behavior has caused headaches for many merchants. Even if they take warning measures, they cannot prevent this incident from happening. It’s very disturbing. What should you do if your brand is being sold after being registered?
What are the dangers of a registered brand being copied?
Why do so many merchants hate the behavior of following sales? Because following selling has caused a lot of losses to merchants, mainly in the following aspects:
1. Reduced sales
< p> I have worked hard to complete the registration of a brand. When the brand is put on the shelves, it attracts a lot of traffic to the merchants and increases profits. However, if someone follows suit, many uninformed consumers will go elsewhere. purchase, resulting in reduced passenger flow and losses.
2. The gold shopping cart is robbed
Since the details page information of the brand’s products is the same, this will lead to many consumers only considering the price advantage, which may lead to The ownership of the gold shopping cart on the platform was transferred to the merchant store, which directly caused the sales loss of the original registered brand owner.
3. Inexplicable negative reviews
Many consumers may buy some products of poor quality from follow-up sellers. After receiving the goods, they are not satisfied, and then they will display them on your product details page. Negative reviews from the evaluation office will cause a decline in the brand’s reputation. If this situation continues for a long time and has not been discovered, it may cause you significant property losses.
The danger of being followed by others is very serious, so what should you do if you encounter someone who is being followed? Now let me give you a tip.
When you register a trademark, complete the brand filing, and upload the product details page, mark your picture, such as putting your brand’s LOGO on the picture, so that those who follow you can No one can copy the original image, and the product copy should be interspersed with the brand to prevent the product details page from being edited and stolen by other sellers.