The wish platform has a huge user base and product resources, and the platform also has a prescribed punishment mechanism. So will there be a fine for inactive stores on the Wish platform? This will be introduced in detail below.
The wish platform stipulates that if the seller does not complete any transactions and does not update the store information within a month, the store will be regarded as an inactive store. For inactive stores, the platform will fine them. In addition, sellers also need to submit store information for re-authentication. If the seller’s account has not paid the registration fee before, a supplementary payment of US$2,000 is required to activate the store and conduct transactions again.
Inactive store status is mainly caused by a variety of reasons, so sellers need to focus on store management and monitor store performance at any time to avoid being judged as “inactive”. At the same time, if the seller’s store does not operate well for a long time, it may be judged as an “inactive account”, which will lead to a reduction in store traffic allocation.
If a seller with an inactive store chooses to close his account, the $2,000 will be refunded. If the seller commits serious violations during operation and has his account suspended by the platform, the fee will be deducted and will not be refunded.
The penalty mechanism of the wish platform is not limited to fines for inactive stores, but will also be punished for counterfeit goods, false propaganda, malicious reviews and other behaviors. In order to avoid unnecessary fines, sellers can take the following measures:
1. Update store information regularly. Sellers need to regularly update store information, including product information, prices, inventory, etc., to maintain store activity.
2. Increase store exposure. Sellers can improve store exposure and increase sales opportunities by optimizing product titles, descriptions, pictures, etc.
3. Clean inventory regularly. Sellers need to clear inventory regularly to avoid excessive unsold goods occupying store resources and affecting store activity.
To sum up, inactive stores on the Wish platform will be fined. The fine for inactive stores is mainly to urge sellers to keep their stores active, thereby improving sales efficiency and user experience. Sellers need to regularly update store information and increase exposure to avoid unnecessary fines. At the same time, you need to comply with the regulations and punitive measures of the platform to avoid unnecessary losses.