If you want to open a store on the wish platform, you need to go through the store review, but many sellers will fail the store review. So what is the reason why the Wish store review failed? This will be introduced in detail below.

The main reasons for Wish store review failure are as follows:

1. Incomplete address information. When Wish sellers register a store, they need to fill in the address information in detail. If the address filled in by the seller is incomplete, the store will fail to be reviewed and will be kicked back by the Wish platform. Sellers also need to pay attention to filling in the address information in a standardized manner and cannot write it randomly.

2. Open a store repeatedly. The wish platform stipulates that a seller’s identity information can only open one store. If the seller’s identity information has already opened a store, it will also cause the review to fail. When uploading identity information, sellers also need to ensure that the pictures are clear and the size of the pictures meets the requirements of the platform.

3. The seller’s product pictures do not meet the platform requirements. The platform has relevant requirements for the products uploaded by sellers during review, such as product pictures, titles, descriptions, etc. If the picture information does not comply with the platform’s regulations, it will also lead to failure in the review.

4. The products listed by the seller are fake or inferior products or imitations. The wish platform is very strict in auditing infringing products. If the product is infringing, it will also cause the audit to fail. Therefore, sellers need to pay attention to avoid product infringement.

If the seller’s store fails to be reviewed, you generally need to resubmit the review application. At this time, the seller needs to provide more information and proof, such as product photos, logistics certificates, business licenses, etc. At the same time, when submitting an application, sellers need to carefully understand the platform’s review requirements to ensure that the documentation meets the requirements and the review can be passed smoothly. Under normal circumstances, the second review of a Wish store may take longer than the first review, so sellers need to wait patiently and check the review results in a timely manner.

The above content has given a detailed introduction to Wish store review failures. Before registering a store, sellers need to understand the various reasons for review failures in detail and try to avoid problems so that the review can pass smoothly. If the seller’s store fails to be reviewed, a second review can be conducted.