In recent years, more and more sellers have entered eBay, resulting in increasingly fierce competition. At this time, sellers need to promote sales through discounts and other methods. So how do eBay sellers set discounts? This will be introduced in detail below.
1. First, you need to log in to the seller’s account and enter the ebay backend center to see the discount tool;
2. Then the seller needs to find it under Selling Manager Pro on the left side of the ebay backend marketing tools;
3. After clicking marketing tools, you can see Item Promotion. Then the seller needs to click Markdown Manager under Item Promotion;
4. Click markdown manager and select creations. You can start creating activities;
5. Then the seller can start to set the title, start time, end time, discount, etc. of the activity;
6. Then the seller needs to add products, mainly Including three modes, such as adding products according to categories, all fixed price links and all-inclusive auction links;
7. Sellers can filter products by product category or find products by price;
8. After the seller adds the product, select createyour sale to confirm;
9. After the seller submits the activity, he can return to the markdown manager page. In addition, if the seller needs to modify the activity, just click edit. In the edit section of view listings, you can see the products that have been added to the activity.
Before ebay sellers set up discounts, they need to conduct market research and count the target customers covered by the unit price, so as to stimulate more potential customers to buy. At the same time, sellers need to evaluate the effectiveness of the promotion after the promotion has been carried out for a period of time. Generally, you can view the detailed data of the promotion through Marketing-Promotions in Seller Hub. Viewing the data details of promotional activities can better understand the effectiveness of the promotion, and sellers can adjust the activity plan based on the actual results. If the promotional effect is obvious, the product range or intensity of the promotional activities can be expanded. If the effect is not good, it can be improved.
The above content has introduced in detail the way eBay sellers set up discounts. Effective promotional discounts can help sellers’ stores gain traffic and improve product conversion rates, so sellers can carry out appropriate promotional activities. When conducting promotions and discounts, sellers need to pay attention to the effect of the activity in real time and adjust the activity plan in a timely manner. If the effect is not good, they need to stop it in time to avoid losses.