Ins and TikTok are both popular social platforms in the world, and their user groups are generally concentrated among the younger generation. So what is the difference between ins and tiktok? This will be introduced in detail below.
1. Video length. The maximum video time limit of tiktok is 10 minutes, while the maximum time limit of ins is 90 seconds. If the user has a relatively large amount of information, TikTok can generally be used. This is one of the differences between ins and tiktok.
2. Video editing tools. TikTok has many filter effects, and users can choose more effects and templates. The video effects of ins are relatively limited. Generally, you can only select effects from the effects library before the video clip. TikTok also has Duet, Reaction and Stitch functions, allowing users to interact directly with fans. However, ins does not have functions similar to Duet or Stitch. Users can only shoot and upload in real time.
3. Algorithm. TikTok’s “For You” page is customized based on users’ interests, while the Instagram exploration page pushes a more traditional dimension. TikTok mainly ranks and recommends content based on various factors, and also adjusts things that are of interest and disinterest. The main influencing factors include user interaction, video information, account settings, etc., while the main dimensions of the ins algorithm include personal relationships, Content relevance, account popularity, etc.
4. The content is different. The positioning of ins is mainly to show lifestyle based on aesthetics. If you want to gain attention, you need to have well-produced content. TikTok, on the other hand, pays more attention to emotional release and self-expression, and is more authentic. Therefore, there are more variables and opportunities. It is very likely that an ordinary content will have millions of views.
5. Analysis assistant. TikTok can access all the permissions of the analysis assistant, and can understand the real potential consumers and preferences through the existing user base. At the same time, the analysis assistant can also display the source of video clicks and trend rankings, while ins does not have the above functions and can be used for reference. The data only includes views, likes and retweets.
The above content has introduced in detail the difference between ins and tiktok. Sellers need to choose to use them according to their actual needs. When users choose between ins and tiktok, they need to make a choice based on video length, video editing tools, algorithms, and content.