Tiktok is one of the more popular short video platforms in the world. It has huge traffic, so many people sell goods on it. So how does Douyin sell goods on TikTok? This will be introduced in detail below.
1. Video selling. Merchants can publish short videos and put product links at the same time to carry out short video sales. However, the requirements for selling goods in short videos are generally very high. The user’s account needs to have a certain number of fans, and the short video content needs to be attractive. , only in this way will the number of video views be greater and the effect of selling goods will be better.
2. Live selling. As far as the current situation is concerned, live selling is the fastest way to make transactions on TikTok, and it is also one of the fastest ways to increase fans. However, it should be noted that live selling has high requirements on the Internet, and the anchor’s English skills must be good.
Under normal circumstances, tiktok merchants will only be able to activate live broadcast permission if their accounts have more than 1,000 followers. The specific process of live broadcast is as follows: (1) First, the merchant needs to click “LIVE”, and after entering, he needs to set the live broadcast cover and Live broadcast title;
(2) Merchants can add products in TikTok Shop through Products, or add products from other platforms to the live broadcast room. However, merchants need to note that only merchants who have registered in TikTok stores can add products from their stores during live broadcasts.
(3) Merchants can also add products from the selected alliance, and anchors can also use “Pin/Unpin” to pin products when explaining the products.
(4) Merchants can also check the data performance of the live broadcast after the live broadcast ends, and at the same time, the live broadcast can also earn gifts from netizens.
If the little yellow cart does not display the product after the seller adds the product, it may be that the product contains false or out-of-range descriptions and other promotional terms, or it may be because absolute terms such as “national level” or “highest level” are used. The problem is caused by the language. Of course, it may also be because the product promotion status is not enabled. Merchants need to ensure that the product title, main image and other information are fully released. The main image of the product must be clear and meet the platform requirements.
The above content has introduced in detail the way of selling goods on Douyin tiktok. Merchants can generally sell goods through short videos, live broadcasts, etc. Merchants need to avoid exaggeration and out-of-range descriptions in the process of selling goods. , fictitious product background and other false propaganda.