With the development of the times, people’s life pace is getting faster and faster, and more and more information is obtained in fragments. Therefore, short video platforms such as tiktok are becoming more and more popular, and many merchants have begun to operate stores on them. So how to run tiktok well? This will be introduced in detail below.
1. Clarify the positioning of tiktok account. TikTok has a huge number of users, so it needs to match the target users during operation to accurately bring traffic. After a merchant registers an account, he or she needs to clearly define the positioning of the account and allow the system to label it with the desired label before it can recommend target customers through the algorithm.
2. Attract attention. If you want to run TikTok well, you need to find ways to attract users in fast-swiping videos. Therefore, sellers need to pay attention to the attractive opening when making videos, but they cannot reveal the entire content at the beginning.
3. Conduct video experiments. TikTok can quickly produce more videos, so merchants have more flexibility when producing videos, can make multiple attempts, and can adjust the content in time if the effect is not good.
4. Use hot topics. Merchants can create popular topic content before making videos, and when publishing videos, they can add popular tags before publishing. This can give the video more exposure, but you also need to be careful not to abuse hot spots and ensure that the topic is relevant. Merchants also need to pay attention to hot topics in real time, because hot topics are constantly changing.
5. The video needs to be real. If you want to run tiktok well, you need to pay attention to the authenticity of the content to make the video stand out. At the same time, merchants need to be careful to avoid directly promoting the video and can conduct introduction marketing through entertainment.
6. Control the video duration. Under normal circumstances, users stay for 7-10 seconds when watching videos, so merchants need to control the length of the video. The video content needs to avoid being too lengthy and concise. Only 15 seconds can be used to describe the key information, and the video content needs to be as short as possible. Post simple, accessible content.
The above content has introduced in detail how to operate tiktok well. When operating tiktok, merchants need to pay attention to releasing new video content regularly. Only by insisting on publishing content for a long time can the activity of the account be guaranteed. The platform will give more recommendations to merchants.