If cross-border e-commerce allows buyers to choose sellers among massive promotional information, basic supporting facilities such as the seller’s “product introduction”, “shipping policy”, and “buyer services” must be carefully implemented. It is also the basis for sellers to do cross-border e-commerce.
Look specifically:
1. Product description
Be sure to accurately describe every aspect of the product, whether it is material, size or use.
Details the exact size and unit of measurement of the product, and provides shoulder, back, waist and other measurement data for reference by international buyers.
Show reviews with real photos and use tags to make them easier for buyers to find.
2. Delivery policy
Clear delivery time and cost.
Provide package tracking services to buyers.
Make it easy for buyers to find shipping strategies on product pages and provide shipping-related FAQs where possible.
Closely monitor inventory and arrange advertising scale based on shipping and distribution capabilities.
3. Customer service
Establish a standard work process and proactively communicate with buyers.
Clearly explain the product return and exchange policy and provide members with an exclusive return and exchange policy.
Adjust buyer services in a timely manner according to the ratings on the buyer feedback panel.
4. Return policy ensures customer satisfaction
The online return rates of different sellers will also be different. Adopting a transparent and relaxed return policy can not only bring a comfortable shopping experience to buyers, but also show the merchant’s confidence in the product, making the brand more attractive.
Beyond the relaxed policy, the return process should remain simple, convenient and smooth. It is even more important to keep buyers informed of the latest developments through clear communication.
The following points are all minefields, and sellers must not step on them:
Only partial refunds are provided (unless there is an explicit request, the return fee will be deducted)
Refunds will not be accepted (unless the return period has expired or the goods cannot be returned)
Delayed refund processing: Refunds must be completed within 5 working days of receiving the returned items.
Laws and regulations that conflict with the buyer’s market.
The buyer’s original payment method was not refunded.
The above is the basic preparation work for cross-border sellers compiled by the editor. I hope it will be helpful to you.