vova is a full-category e-commerce platform. Its homepage positions itself as “the cheapest online shopping website”, focusing on low prices. The products it sells include men’s and women’s clothing, shoes and bags, personal care, electronic products, etc. Multiple categories. On Vova’s homepage, you can buy pants for $7, dresses for $10, and smartphones for $45. This article will introduce how to operate the vova platform?
1. Store opening process.
Step one: account registration.
It is best to register an email with an overseas email server.
The store name cannot be in Chinese. Once the store name is registered, it cannot be changed.
Step 2: Fill in and verify basic company information.
Provide the latest business license photos and legal person information.
The address can be filled in with the company’s real office address.
Backend screenshots of other platforms are preferably screenshots of backend sales of other cross-border platforms, and can also be screenshots of ERP and payment institution flow, without editing.
Step 3: Read the basic rules and answer questions (answering questions and document review can be done simultaneously).
Step 4: After the company certification and question answering are completed, pay the deposit.
Step 5: Complete the review and open the store.
2. Operation tips.
1. Brand reporting. .
Non-standard products do not require brand registration. If reported, the traffic of this product will be reduced after system detection, thus affecting the order volume. Therefore, non-standard products do not need to be reported to the brand.
2. Add titles and descriptions in small languages to improve conversion rates.
When products are displayed on the page, the most direct ones are pictures, titles, and product descriptions, which have the greatest impact on customers. High-quality titles and descriptions can increase product click-through rates and conversion rates, thereby obtaining more traffic and increasing product competitiveness.
In order to increase the competitiveness of the product, the platform has specially added “titles and descriptions in French, German, Italian and Spanish languages” to the listing template.
Ps: If you upload a French title and product description, the exposure rate of the product when displayed on the French APP will be at least 10% higher than if it is not uploaded.
3. Product selection.
Operation suggestions: According to platform data analysis, among the top 1,000 high-quality stores, the average number of new products in May was 141, and an average of 5 new products were launched every day, maintaining stable store activity.
The proportion of new clones in 165 stores is more than 80%, indicating that these 165 stores have achieved stable growth in order volume by selecting product clones according to the sales demand, thus becoming an excellent store. ranks.