No matter which website they are on, users want to be able to quickly open the webpage when browsing, rather than open it for a long time without moving. At the same time, for merchants, a slow opening of a webpage will also affect the conversion rate of the store, so merchants We will need some professional website maintenance tools to check, and at the same time, we can adopt effective website optimization.
First of all, when users open the web page slowly, it will cause user churn. However, in Shopify, when users open your web page for more than 10 seconds, they will lose patience and close the web page. Then everything for the merchant Your efforts will be in vain, and it will also affect the search ranking of the merchant’s store. If the merchant’s store webpage cannot be redirected many times, the ranking will decline. When a user cannot jump to a web page and the merchant uses advertisements, but due to the slow speed of the website, it does not bring substantial revenue, then it will fall into an infinite loop. Therefore, merchants still need to start from the source and optimize the loading speed of the Shopify website.
1. Image compression
The images uploaded by merchants will also affect the loading speed of the website, so merchants need to perform lossless compression on the uploaded images, because in the website Images account for more than 70%. If the merchant does not know how to perform lossless compression, there is a compression app (image compressio) in the backend of Shopify that can be used to compress website images irregularly or regularly. The speed of the website It should be much faster.
2. Text optimization
Generally, the text on the website is the default text. If the merchant uses other text and there is no such text on the computer, then the system will This font will be used by default. During the conversion process, this will also affect the speed of the website. Sometimes, in serious cases, it will cause layout confusion.
3. The simpler the app in shopify, the faster it will be. Therefore, merchants can test the speed first when installing some auxiliary software and try to install some software with different functions. Shopify is a sass-based app. When building a system, if the page script has been successfully optimized in advance, there is no need for script optimization. If a merchant wants to use CDN acceleration, there is no need to consider this in shopify, because shopify comes with its own CDN.