There are many sellers who have opened stores on Shopee, and many sellers also choose to develop on the platform. However, because there is no certain operation method, Shopee’s conversion rate is low. So how to improve Shopee’s low conversion rate? Let’s take a look at the method below.
1. Selection of product categories.
A good category itself is a good traffic channel and can bring a lot of traffic to sellers. If the traffic is high, the organic conversion rate will be high. Therefore, sellers should be careful when choosing categories.
2. Search ranking.
A good product title and keywords can also bring more search traffic and conversion rates to sellers. When other people search for a keyword to find the seller’s products, the conversion rate of the seller’s products will definitely not be low. In order to prepare keywords and titles, sellers can search for popular search terms related to the seller’s products on the Shopee platform.
3. New products in small batches at different times.
The search ranking of new products will be relatively high among similar products. A small number of new products every day will help the store’s continued exposure. Each Shopee site has a different optimal time to upload new content. The peak traffic time is around 22:00-24:00, so sellers must grasp this.
The new update time can be placed before the traffic peak in the evening, so that the seller’s products can be seen when browsing products, which is equivalent to increasing the exposure rate. The number of new products is not large, about 15-20 new products every day. Quality is more important than quantity.
4. Use the top setting function to set the top exposure.
Select five products to stay on top for four hours and can be used repeatedly.
5. Participate in activities.
In Shopee’s backend, there are many free activities, such as discounts, flash sales, theme activities, etc. In addition, seller managers will also post event notifications in the group, some free and some paid. If sellers want to participate in this event, sellers need to know the rules, product types, prices, inventory, discounts, etc. of this event.
If Shopee’s conversion rate is low, sellers need to do the above aspects and try to improve the conversion rate through these methods. After all, if there is only traffic but no conversion rate, the store cannot operate well.