In Amazon operations, on-site advertising is an important tool to promote product sales. The traffic generated by on-site advertising is huge. Therefore, on-site advertising is crucial to the long-term operation of Amazon stores. As far as advertising is concerned, good results can be achieved when used appropriately, but if used improperly or operated blindly, it is likely to result in more expenditure than income. Some sellers have spent more on website advertising than inventory costs, or even more than sales, which is really an uncomfortable result. In order to avoid the above situation from happening and to make advertising produce better results, we will focus on introducing to you how to place Amazon advertising.
Amazon has two types of ads: automatic ads and manual ads. What’s the difference between the two?
In the early stage of advertising, use automatic advertising to let Amazon’s powerful database select product-related keywords for you. These keywords are based on analysis of product information and regularly updated based on changing search trends. It also sets a reasonable price for the keywords in the ad. Manual advertising has more flexible options than automatic advertising. Amazon’s prices based on data analysis provide a basis for setting bids for keywords. When the advertisement meets the search display requirements, the bid can be increased relatively to improve the competitiveness of this prominent position.
Automatic ads are displayed on the detail pages of related products with the goal of providing consumers with alternative products. When a consumer searches for a keyword, sees a product of interest in the search results, and clicks on it, the search results page will go to the product details page. At this time, there is no opportunity to display manual ads. All displays are from automated ads.
Amazon sellers have noticed differences in the display of manual and automated ads. Manual ads are set with keywords, and the system will give priority to displaying them in the search results page. When consumers search for keywords, most of the products they see in search results come from manual ads. Therefore, manual advertising can better drive keyword rankings. When placing ads, sellers should pay attention to the release of automatic ads, which will bring more exposure opportunities and traffic. Of course, manual advertising cannot be underestimated. Manual advertising can improve keyword rankings at a low cost. From the perspective of input-output ratio, manual advertising and automatic advertising can be run at the same time, but more attention should be paid to the changes and trends in the operation of automatic advertising.