Merchants opening cross-border e-commerce AliExpress stores should understand AliExpress’s ranking rules. In this way, merchants can achieve targeted goals in the process of operating AliExpress. Next, let the editor of Lianlian Cross-Border Payment take a look at this ranking rule with everyone.
1. Search ranking principles
The overall goal of AliExpress search is to help buyers quickly find the products they want and have a better purchasing and transaction experience. The goal of search ranking is the ability to recommend the best products and services to buyers. Whoever can bring the best purchasing experience to buyers will have their products ranked higher.
During the ranking process, the platform will always adhere to the principle of fairness. Apply the same standards to all sellers, giving well-performing sellers more exposure and poor-performing sellers less or no exposure at all. We advocate fair competition among sellers and the survival of the fittest, provide buyers with the best purchasing experience, so that more buyers are willing to purchase on the platform, and ultimately promote the healthy development of the market.
2. Introducing the search ranking mechanism
There are many factors that affect sellers’ search rankings, which are summarized as follows:
1. Product information description quality
2. The relevance of the product to the buyer’s search needs
3. The transaction conversion ability of the product
4. The seller’s service ability
5. Search cheating< /p>
To summarize how the seller’s products rank high:
First, the merchant’s products should be described truthfully, with complete and accurate information; second, the merchant’s products should be very relevant to the buyer’s search or category browsing needs. On this basis, the platform will comprehensively consider the conversion ability of the goods and the seller’s past service performance. Products with good product conversion and good seller service will be ranked first, but if there is related search fraud, it will greatly affect the merchant’s product ranking, or even have no chance to rank.
Here we remind seller friends not to try to take risks and cheat to improve exposure and rankings, nor to imitate the existing cheating behavior of other sellers. Integrity management and long-term development are the foundation.
At present, the platform is not unable to identify these search cheating behaviors, but is gradually cleaning up and cracking down on them, and tracing and cleaning up historical cheating behaviors. We hope that sellers who engage in cheating will stop illegal operations and voluntarily clean up related products.