As a world-renowned e-commerce platform, eBay has attracted many cross-border e-commerce sellers to join. Sellers operating on eBay need to choose the right online time in order to attract more potential consumers and increase the sales conversion rate. This article will introduce cross-border e-commerce sellers to the relevant considerations and techniques for choosing the online time of eBay products.
1. Choose the appropriate online time.
When selling goods on eBay, it is very important to choose the right online time. Sellers should choose to be online during times when potential consumers are active to increase store exposure and sales conversion rate. Generally speaking, the morning and evening from Monday to Friday are active times for potential consumers. Sellers can choose to go online during these times to increase the exposure and sales rate of their products.
2. Pay attention to the time difference and the international market.
When choosing the online time for eBay products, sellers also need to consider the impact of time differences and international markets. If the seller’s main market is overseas, then the online time needs to be selected based on the time difference of the target market. In addition, consumers’ online time also differs in different international markets, and sellers should make choices based on the online time of consumers in the target market.
3. Consider the category and attributes of the product.
For products of different categories and attributes, the selected online time is also different. For example, the online time for clothing and footwear products is generally in the evening from Monday to Friday and during the day on weekends, while the online time for electronic digital products and office supplies is generally during the day from Monday to Friday. Sellers should choose the most suitable online time based on the categories and attributes of the goods they sell.
4. Understand the online time of competitors.
When operating on eBay, it is also very important to understand your competitors’ online time. Sellers can observe their competitors’ online time and find their competitors’ vacant time slots, thereby increasing their store’s exposure and sales opportunities.
5. Regularly optimize online time.
When operating on eBay, it is also very important to regularly optimize your online time. Sellers should pay attention to key indicators such as store traffic, sales, and return rates, and adjust online time in a timely manner to improve the store’s operational efficiency and profitability. Sellers can also combine online time data from the eBay platform and consumer feedback to continuously optimize and adjust online time.
6. Use eBay’s online time management tools.
The eBay platform provides an online time management tool through which sellers can set and manage their online time. Through this tool, sellers can easily set their own online time, and adjust and optimize it based on the store’s sales and the online time of consumers in the target market. Sellers can also set their own online time based on competitors’ online time to increase the store’s exposure and sales opportunities.
7. Combine with other marketing strategies to increase exposure and sales conversion rate.
In addition to choosing the right time for products to be online, sellers can also combine other marketing strategies to increase the store’s exposure and sales conversion rate. For example, sellers can increase online time during special holidays or promotions to attract more potential consumers. Sellers can also improve product exposure and sales conversion rate by optimizing product titles and descriptions, product images, etc.
In short, choosing the right online time is one of the keys to the successful operation of eBay cross-border e-commerce sellers. Sellers should choose the most appropriate online time based on the target market’s online time, product categories and attributes, competitors’ online time and other factors, and combine it with other marketing strategies to improve the store’s exposure and sales conversion rate.