When sellers are transporting goods to Amazon fulfillment centers, they can use the Amazon pre-sale function so that goods that are temporarily out of stock can still be sold. At this time, the seller does not need to suspend the sale, but the buyer can still search and purchase the item. When the goods arrive at the warehouse, sellers can ship them immediately to reduce the loss of orders during transportation.
1. What are the benefits of pre-sale?
1. Increasing exposure can increase sales.
Items appear on search results while they are on their way to the fulfillment center, which helps drive traffic to product detail pages. Buyers’ orders can be accepted while the goods are shipped to the operation center, which can shorten the time from shipment to sale and increase the sales of goods.
2. Book early to avoid expired orders.
In order to prevent sellers’ products from showing “temporarily out of stock” status, Amazon will use the shipping time provided by the seller and the tracking code provided by the logistics carrier to predict the accurate delivery date.
3. Stock up scientifically.
Estimating sales can help reserve goods scientifically. After the pre-sale begins, the stock quantity can be preliminarily determined based on the pre-sale quantity.
4. Seize the opportunity.
For certain products, such as mobile phone cases, the earlier you create a sales list, the better it will be for ranking.
3. How to set up Amazon pre-sale?
1. Please log in to the Amazon Seller Center first, and then click “Pre-sale Management” to operate.
2. Please click the “Create Pre-sale” button and fill in the relevant pre-sale product information, including product name, pre-sale price, pre-sale time, etc.
3. After confirming that the pre-sale information is correct, please click “Save and Submit for Review”.
4. After submitting the pre-sale product information, you need to wait for Amazon’s review. Once the review is passed, the product status can be modified to “Start pre-sale”.
5. During the pre-sale period, the information of pre-sale products should be updated in a timely manner and communicate with customers to answer their questions.
6. After the pre-sale activity is over, we should deliver goods in time and pay attention to the order progress at any time to ensure customer satisfaction.
In short, the Amazon inventory pre-sale function was launched to solve the problem of order loss caused by product shortages. With the pre-sale feature, buyers can find and purchase an item even if it is temporarily out of stock. This means for buyers that they can avoid being unable to purchase goods due to out-of-stock conditions, and for sellers, it can increase or stabilize sales. I hope the content shared this time will be helpful to everyone. The above is all the content.