TikTok ranks first in all positive indicators. This is also a general trend of high-quality products and high-quality user experience to retain high-quality traffic. An in-depth study of the traditional vertical fast-moving consumer goods category beauty and cosmetics shows that the number of views on beauty and cosmetics ads has increased 10 times. Beauty lovers on TikTok are unique and confident, and TikTok’s creative environment is also inclusive and diverse. As long as it conforms to the trend, brand marketing can establish close connections with fashionistas and users, making the brand deeply rooted in the hearts of the people. With the vigorous development of beauty brands online, brands can create and publish beauty-related content on TikTok, and PGC and UGC are co-created to achieve exposure. At the same time, TikTok’s creators will also promote user participation, convey the story behind the brand in a multi-faceted manner, and enhance its two-way stickiness to the brand and users. For advertisers, TikTok creators and users are a force that cannot be ignored in today’s advertising and brand marketing.
In addition, the survey results also show that people’s advertising experience on TikTok is highly consistent with people’s overall feelings about the TikTok platform, which shows that TikTok advertising has become an integral part of the TikTok community.
Judging from the trend, the power of the trend must be greater than any manpower and material in it. Therefore, TikTok’s advertising traffic will definitely become a must-have for major brands. In order to better serve industry marketing practitioners, TikTok launched TikTok For Business, also known as TikTok Ads, which is dedicated to allowing more users to discover the brand.
TikTok Ads is a marketing service brand for global advertisers owned by ByteDance, including traffic product resources for TikTok, VigoVideo, TopBuzz, BuzzVideo, NewsRepublic, Helo, Babe, Ulike, Pangle and other platforms.
TikTok Ads Manager is a fast channel for brands to connect to the world. Only in this way can we better catch up with competitors, achieve our market goals, and become the industry leader.