Currently, there are many product selection tools on the market, such as Jungle Scout, AMZScout, Shumao, etc. Product selection tools generally have the functions of category data monitoring, product data monitoring, competitive product monitoring, big data product selection, ASIN reverse check, keyword analysis, intelligent review request, keyword monitoring and other functions. Generally, a fee is required, and the price is 300 ~10,000 yuan/year. In addition to these, some tools on Shopify can also bring some ideas for product selection. It is recommended to use Oberlo and Niche Scraper.
1.Oberlo
Enter the Oberlo backend, click on the “Find products” option on the left, you can see the displayed products, you can follow the ones listed at the top of the page Category for detailed search.
You can select the country to be sold to in the “SELLING TOUNITED STATES” drop-down menu and view the detailed category products in the box area below. The five-pointed star displayed below the product indicates the total number of reviews and ratings of this product on AliExpress. “Imports” represents how many stores have imported this product through Oberlo, which means how many Shopify sellers this product is sold by.
“Orders” represents how many orders this product has placed through Oberlo, which is very convenient for you to select some popular products. Click the “SORT BY:ORDER COUNT” drop-down menu to sort the products displayed on the page based on price, number of orders, etc.
2.Niche Scraper
Niche Scraper provides more comprehensive information than Oberlo. You can select products and view data based on product categories, price ranges, keywords, etc. You can see product orders, selling prices, daily sales, competition analysis, etc. within 7 days.
In the “Hand Picked” column, the platform will regularly select some products to provide more detailed information, including how many Shopify stores are selling it, the product’s retail price, cost price, and profit. , the promotion fee range for each transaction, the video of the product, the copywriting for promotion on Facebook, and customer positioning. If you want to sell a certain type of product, you can find specific information about the same type of product here as a reference.
The above is a summary of product selection tools. In short, you must pay attention to product selection, broaden your horizons in the early stage, and see more products.
It is recommended to focus on the following categories.
(1) Accessories related products. For example, selling electronic accessories, women’s accessories, clothing accessories, etc. Although the prices of such products are generally lower, customers have low price sensitivity and short purchase decision time. I have a friend who specializes in selling watch accessories, watch straps, and his annual sales are considerable.
(2) “Enthusiast” related products. This type of product has specific customers (for example, fans of skiing, cycling, mountain climbing, golf and other sports), the market is stable, and it is easy to form a brand effect.
(3) Consumables. Consumables have continuous demand, high purchase frequency, and low marketing costs, which is conducive to developing customers and making them purchase again.