The most direct and effective way to reduce abandoned purchase orders is to send abandoned purchase recovery emails. I currently use Omnisend. Log in to the Omnisend backend and click the “Automation” button to design an abandoned purchase recovery email.
Although Shopify officially provides the function of sending abandoned purchase recovery emails, it can only send one abandoned purchase recovery email. The effect of using one abandoned purchase recovery email is not ideal.
My experience is that you need to send at least 3 emails to recover abandoned purchases.
1. The first email
Send the first email 5 minutes after the abandoned order occurs. Why is it 5 minutes? Many times the customer is just preparing to pay. He was interrupted by other things (for example, he suddenly received a phone call or someone suddenly called him), and as a result, he forgot to pay. So, you want to send him an email to remind him that he has an unpaid order.
This email must be simple and direct, without using too many euphemistic language or fancy designs.
2. The second email
Send the second email 8 to 12 hours after the abandoned order occurs, because it is assumed that the customer has seen the first email, but he still has not paid. , then it means that the customer has no impulse to buy anymore. You need to use this email to try to get the customer to have the urge to buy again. The best way is to tell the customer that the product is about to be sold out, and send this email so that the customer does not feel harassed. At the same time, this email needs to be more sophisticated than the first email in terms of wording and design.
3. The third email
You should send the third email 48 hours after the abandoned order occurs (personal recommendation). Assuming that the customer has read the first and second emails and still has not paid, it means that the customer has little interest in this product. At this time, you need to give him a shot in the arm, which is to offer discounts to attract customers to buy. Many times, customers consume irrationally, especially female customers, who tend to consume because it is cheap. Therefore, the third and final email sent 48 hours after the abandoned purchase order will not only make the customer feel annoyed by always receiving emails from you, but also give each other a last chance. Then the wording and design of this email need to be very particular. I think it is okay to give a 10% or 20% discount. It is best to set it to automatic discount.
Finally, you need to be reminded that the logo, font, color, etc. in the abandoned purchase recovery email must be consistent with your Shopify independent website. This will better awaken customers to your products and independent website. memory.