When Amazon adds keywords, you will find that Amazon recommends many keywords to sellers that Amazon believes are related to the seller’s products. In addition to providing categories and suggested bids, it will also provide sellers with Impression rank (IR) and Impression. share (IS) these two keywords.
In fact, these two indicators are not in vain. The seller can directly think that the seller’s opportunity index in this word is equivalent to whether the seller has room for improvement. The premise is that the seller first determines whether the word is related to the seller’s product. Sellers choose first. This choice amounts to the seller’s initial assumption. The seller chooses this keyword for a high bid and a high budget. Can the conversion of the words chosen by the seller meet the seller’s expectations within a period of time? Therefore, the seller cannot consider ACOS first, because the seller’s purpose is to determine whether the seller thinks this word is highly related to the seller’s product in the Amazon cognitive artificial intelligence system. Sellers need to verify this opinion.
Back to the Amazon recommended keywords above, these keywords are Amazon’s identification of the seller’s products through the seller’s automatic advertising. If the seller’s automatic advertising performance is poor, it means that the seller’s title quality is very low, and the title Five o’clock’s words are inaccurate in many places, and there are also problems with the pictures, resulting in inaccurate automatic advertising recognition. This time, the seller’s manual advertising recommendation words are even more inaccurate.
Therefore, when a seller publishes a manual advertisement, the attributes and relevance of Amazon recommended words reflect whether the seller’s listing SEO is done well, and then whether the seller publishes an automatic advertisement. There are many recommended keywords. Sellers can go to the backend to take a look. This phenomenon is especially reflected in recommended lists.
If the seller’s LSQ index is relatively high, the score of automatic advertising is also quite high. At this time, the seller’s list words will be highly consistent with accuracy, because the accurate words and phrases are inclusive, and there will be no very outrageous words that have little to do with the seller’s list.
If the seller’s listing score and automatic ad score are low, it indicates that these two aspects are not done well, and then the recommended words in the manual section appear to have many incredibly related words.
The question is, how to use these indicators? How to judge?
The IR indicators Impression rank and Impression share index reflect the seller’s recommendations to sellers on this word. Does the seller think there is still a chance for the seller to use words related to the seller’s listing? Is there any opportunity for sellers to occupy more impression? This indicator is actually answering the seller’s question.
The above is the bidding adjustment strategy for Amazon recommended words and keywords compiled by the editor. I hope it will be helpful to you.