Vertical category independent stations focus on a certain subcategory, which can also be said to be a niche market. For example, cosmetics is a large category, including makeup, skin care products, beauty tools, etc. If your independent website only sells beauty tools, it is a vertical category independent website.
The decoration of vertical category independent stations is more particular than that of grocery stores. This independent site only sells jeans, but has styles that are different from other brands.
The product selection range of vertical category independent websites is very limited. For example, the independent website selling jeans mentioned above has only limited its products to jeans, and at most they only differ in style, color and material.
Vertical category independent stations can do advertising and attract traffic, and they also have great advantages in doing Google SEO, which means they are more suitable for diversifying traffic sources. This can make the traffic ecology of independent stations better, and independent stations can also Do it longer. You can see that the most traffic of this independent jeans station is actually the traffic brought by external links, followed by the traffic brought by active search, and finally the traffic brought by advertising search.
At the same time, you can see that the advertising of this independent station is very strong, but most of the advertising used is brand advertising. In other words, this independent station has already been built, it just needs to continue to reach those potential target customers.
At this time, the biggest advantage of vertical category independent stations is highlighted. Once a customer purchases, there is a high probability that they will repurchase, because once the customer recognizes your brand and product, they will have the product. loyalty.
For new sellers, it is a bit difficult to operate a vertical category independent website, because it is difficult to start a vertical category independent website. It requires sellers to comprehensively integrate various aspects such as product selection, traffic drainage and independent station decoration. The ability requirements are relatively high. New sellers don’t know if and how long it will take to detect “hot” products, so in my opinion, new sellers need more time and patience to build this kind of independent website.
Of course, if you have enough time and patience, operating a vertical category independent website is also a process of accumulation. Once you get started, you don’t have to worry so much.