As emphasized in the previous chapter, the operation method of Shopify independent station is completely different from that of the platform. A very important point is that you need to position the independent station. In other words, as a seller, you have to think about what type of independent website it belongs to, which will help you achieve better results when operating an independent website. According to the current industry standards, Shopify independent stations currently have the following three types:
(1) Grocery store refers to an independent station that sells all categories.
(2) Vertical category independent stations refer to independent stations that only sell products in a certain subdivided vertical field.
(3) Single product station refers to an independent station that only sells one product.
The following is an introduction to these three types of independent stations. You can position them reasonably according to your own situation.
Grocery store
As early as 2016, most independent Shopify sellers adopted the grocery store model.
Some independent websites have a wide range of product categories, from kitchen supplies to gardening supplies, from pet supplies to automotive supplies. Generally speaking, grocery stores are most suitable to use the follow-up selling strategy to follow the selling of more “hot” products.
For grocery stores, the operation difficulty is low, and the decoration of independent stations does not need to be too particular.
Grocery stores have a wide selection, so you can put many products on the shelves without having to think too hard.
However, the shortcomings of grocery stores are obvious. There is no segmented positioning and customer loyalty is not high. This results in fewer repeat customers, and independent sites rely heavily on advertising to attract traffic. In addition, the items sold are mixed, and compared with independent vertical category websites, it is more difficult for grocery stores to obtain free traffic from SEO.
Because of the variety of products sold, customers basically buy it once, and it is difficult to have repeat customers.
For new sellers, grocery stores are a good try because they are the least difficult and there are no restrictions on product selection.