(1) There must be less or no text on the picture. In this way, customers will subconsciously feel that independent websites are more professional and trustworthy.
(2) It is recommended that the number of pictures be controlled within 10. If there are too many pictures, customers will not be able to see them. In addition, too many images will affect the loading speed of the page.
(3) The pictures should resonate strongly with customers, such as real usage scenarios or upper body effects.
Text Optimization
(1) The product name needs to be short and eye-catching, so that customers can know the features and functions of the product at a glance. Remember not to directly “transfer” the product name on the platform .
(2) The product description should first use two or three sentences to attract customers and arouse their strong interest or curiosity.
Evaluation optimization
(1) The evaluation language should be the language of the core target market as much as possible, so that potential customers will not feel abrupt and will not affect their trust. For example, if your Shopify independent station customers are mainly from North America, then the evaluation language should be in English; if the main customers are from Japan, then the evaluation language should be in Japanese.
(2) In the early stage, you can send some customer testimonials with pictures, which will be more eye-catching and convincing.
(3) The reviews should not be all five-star reviews, and should not be all words of praise. They should be as objective and normal as possible, so as to have higher credibility.