In my opinion, in many cases the product landing page is more important than the homepage, especially when advertising is used to attract traffic. When customers come to the independent Shopify website, the first thing they browse is the product landing page. Here, I share my practical experience in operating a Shopify independent station.
The opening speed of the landing page
According to a foreign survey, if a website opens slowly, it usually means that the website is unsafe, 79% of online shoppers will never enter a site like this again. In addition to this, 47% of people want websites to load in less than 2 seconds. If the website has not been opened for more than 3 seconds, 40% of people will choose to close the page and leave. 85% of Internet users want mobile websites to load faster than PC websites. To put it another way, when I use my mobile phone to access a website or page, I usually don’t like to open it slowly. I may close it directly after not opening it for 3 seconds. The opening speed of the product landing page and home page of Shopify’s independent website is crucial, not only because they affect the browsing experience and shopping experience of website visitors, but this speed is also one of the factors considered by Google’s search results page ranking algorithm. You need to try to control the opening speed of the page within 2 seconds, so that website visitors will have a good first impression of your independent station and have a high degree of trust. There are many tools for testing website opening speed. The one I use more is Pingdom Tools.