The home page access experience needs to make customers browse smoothly, and make them trust your independent website, feel that your product is unique, and eager to have one. Specifically, the following points need to be achieved:
(1) The colors and fonts on the homepage should be harmonious and unified. Generally speaking, the main colors of an independent station should be controlled within 3. If there are too many, customers will feel that the page is messy. The fonts should be consistent with the brand tone of the independent station. This independent website mainly sells healthy organic food. The overall color tone is green, and the background is mostly neutral colors such as white or gray, which makes it easier for customers to feel that organic food is safe.
(2) The pictures are high-definition and have links. Many people emphasize that the pictures in independent websites must be exquisite. In fact, it is very difficult to achieve exquisite pictures in many cases because it requires professional photographers and photography equipment, as well as post-processing by retouchers. For individual sellers, it is difficult to achieve beautiful pictures, so they should try to use high-definition pictures, and the pictures can be clicked, which means that the picture can link to a page you want to specify, which can be a Collection (product series) page, or it can be a product landing page. If the customer is interested in the picture, there is a high probability of clicking on the picture. Placing the cursor on this home page image will display the “SHOP MEN” (men’s) and “SHOP WOMEN” (women’s) buttons to guide customers to further choices.
(3) Recognize the brand through celebrities Or pictures and texts of products, or pictures and texts reported by well-known media to increase customers’ trust in the website.
This is aimed at independent websites with high unit prices or new products, in order to let customers see celebrities. Or pictures from well-known media, I think your independent website is trustworthy, which is equivalent to an extra layer of trust endorsement.
Dropbottle invited Oprah, a host who is loved by the American middle class. It should be reminded that you cannot put pictures of celebrities or media at will, which may easily lead to infringement disputes.
(4) Collect customer email addresses. Generally speaking, customers who stay on the homepage for 10 to 20 seconds will be more likely to be included. You are willing to have further contact with your website. At this time, regardless of whether the customer purchases the product in the end, it is best to ask these customers to leave their email addresses. There are several ways to collect customer email addresses:
① Through the carousel. Similar mini-games arouse customers’ curiosity.
② Make customers feel cheap through discounts. For example, customers who leave their email address can enjoy a 10% discount.
③ Directly let customers subscribe to the independent website. Email. This is generally the basic setting of a stand-alone site, which means it can be used at the same time as one of the above two methods.