In the past few years, “Internet celebrities” had high credibility and could directly bring huge traffic and good reputation. Subsequently, more and more “Internet celebrities” have appeared, and a large number of “Internet celebrity” platforms have emerged. You can choose the “Internet celebrity” that suits you on the “Internet celebrity” platform. I have researched many “Internet celebrity” platforms, and after personally experiencing “Internet celebrity” traffic, I do not recommend new sellers to use Internet celebrities to “drain traffic.” The reasons are as follows:
(1) On social platforms, there may be some “fake internet celebrities”. Most of the fans of these “fake internet celebrities” are “zombie fans” and are not real personal accounts at all.
(2) Well-known “Internet celebrities” charge very high prices, and the conversion rate is difficult to guarantee. At least compared with Facebook advertising, the conversion rate is difficult to estimate.
(3) Generally, if you contact 10 “Internet celebrities”, you may not get a reply or only receive a reply from one “Internet celebrity”, so you need to contact at least dozens or even hundreds of “Internet celebrities”. “Red”, in the end there were only a few who could really cooperate.
If you still want to try “Internet celebrity” to attract traffic, you can do it as follows:
(1) Search the “Internet celebrity” list, don’t look for “Internet celebrity” with too many fans “Internet celebrities”, such as those with more than one million fans, because most of these “Internet celebrities” need to pay fees, and samples can no longer impress them. You can find “Internet celebrities” with tens of thousands of fans, and interact with, like and leave more comments on the pictures they post. You can go directly to their Instagram homepage to find their email address, or send an on-site message directly on Instagram to request cooperation. After receiving their reply, you send them the URL of your independent station and let them choose products to promote. Then you go to the supplier to place an order and send it to them.
(2) Go to the Instagram accounts of well-known domestic cross-border e-commerce companies to find “Internet celebrities”. Why do you do this? Because well-known domestic cross-border e-commerce companies will do a lot of “Internet celebrity” marketing. The “influencers” they have collaborated with on their Instagram accounts are basically eligible for Freebie (freebies) evaluation, so you can find many “influencers” who are likely to cooperate with you on their accounts.
(3) Directly find the social accounts of your competitors, and use the recommendation function to view the accounts recommended to you by the system, and select “Internet celebrities” who are interested in cooperation among the recommended accounts. For example, if I want to make an independent Shopify site for beauty and cosmetics, I can follow the Instagram account of KYLIE COSMETICS, a big seller of beauty and cosmetics, and then see which suitable beauty and cosmetics “Internet celebrities” the system recommends to me, and choose some “Internet celebrities”. Come and cooperate.
(4) There are generally two modes of cooperation with “Internet Celebrities”. One mode is to give “Internet Celebrities” samples of products and let them publish a post about their experience using the product, which is a product review. , another model is to pay “Internet celebrities” to post, such as posts showing pictures, text or videos of products, how much is paid according to how many days a post is posted.