1. The principle of product selection through Oberlo
Oberlo is a drop shipping tool under Shopify. Shopify independent website sellers can quickly import products on AliExpress or Oberlo Supply (provided by Oberlo) products into their own Shopify independent website with just a few clicks of the mouse, and AliExpress will complete the delivery of Shopify orders. Delivery, thereby realizing drop shipping of orders from Shopify independent stations. In 2017, Shopify acquired Oberlo for $157 million. It can be said that Oberlo is a must-have app for drop shipping. It masters the order data of independent sellers who use the drop shipping model and uses Oberlo to place orders, and displays all core product data to Shopify independent sellers for free. .
Oberlo provides reliable statistical data to tell you which products sell well. The users who use Oberlo are all Shopify independent sellers, and most of them are sellers who use the dropshipping model. By selecting products through this tool that connects AliExpress suppliers and Shopify independent sellers, you can better discover products you can try.
2. The process of selecting products through Oberlo
First, log in to the Shopify backend and click the “Apply” → “Oberlo” button. In the newly opened page, click “Find” products" button, and then click the category of interest among the categories that appear on the right side of the page. For example, I chose the Watches category.
I am used to sorting by Order count. The five small five-pointed stars represent the number of reviews and overall rating of this product on AliExpress. Imports represents how many independent Shopify sellers this product has been listed on. , Orders represents how many orders for this product were placed through Oberlo.
Some people may have questions: The sales volume of some products is already very high, will anyone still buy it if we continue to promote it?
For products with high demand, it is normal for competition to be fierce. of. As for whether promotion can be profitable, it depends on your ability to attract traffic, such as the expansion level of Facebook advertising and the optimization ability of Google advertising, rather than the product itself.
Indeed, it may be difficult to sell the phenomenal hot items of the past few years if you promote them now, but reviewing these once popular items can help you open up ideas for product selection.
When the novel coronavirus pneumonia epidemic first broke out in Europe and the United States, yoga pants were selling like hotcakes. If you miss this opportunity, you can also try selling other fitness-related products. I saw an inconspicuous product that was wrapped around the big toe and part of the foot, similar to a wristband. In terms of product cost, wholesale delivery is estimated to only cost a few RMB, but this independent Shopify seller sells it for $15. So far, the advertising video has been played more than 4 million times and liked 18,000 times.