The AliExpress store backend is an all-Chinese page and has been revised many times. The current backend page is overall concise, easy to understand, and very user-friendly. Novice sellers who are new to AliExpress are not familiar with the functions corresponding to each page in the backend and may find it too complicated. However, after carefully reading the content of this section, go to your own store and click to view the page, and repeat the operations based on the content of this section. You’ll get started quickly. Next, the author will introduce in detail several main pages of the AliExpress store backend.
1. Store backend homepage
On the AliExpress seller’s homepage, novice sellers can see basic store information, such as store name, store level, store type, and comprehensive operations. Capability score and various operational capability score matrix. Corresponding to the privileges currently enjoyed by the store, the optimization suggestions given by the platform, as well as various latest announcements, quick entrances and various main data and order data displays of the store. The backend home page contains quick access to other pages and simple main store data.
2. Product management page
The product management page mainly includes five aspects: products, templates, search recommendation operation center, seller product co-construction management, and supply chain management.
The release, management, grouping and optimization of all products in the store are carried out on this page. Through this page, sellers can check the number of products currently being sold in the store, and can also search for store products based on different product information and IDs.
This page is also the entrance to the settings of various templates (such as logistics templates, product information templates, size templates, after-sales and services). The more important product display window settings are also located in the “Search Recommendation Operation Center” on this page.
Regarding product diagnosis, such as whether store product release is standardized, whether repeated distribution of product attributes is incorrect, key attributes are missing, title categories do not match, title keyword stacking and other common important issues, the system will all address them one by one. Identify and prompt for relevant rectification.
3. Transaction Management Page
Order issues involved in the four parts of store order management, logistics management settings, capital account management and evaluation management are all traded on the AliExpress seller side. management page for processing.
4. Store Management Page
The AliExpress seller-side store management page mainly includes four parts: store settings, store performance, store planning and seller collaboration. Specifically, store settings include store asset management, App and computer terminal decoration, viewing the store homepage front desk, and store product grouping. Store performance includes seller service points, product service points, taking care of buyers’ purchasing experience and quality control of the goods themselves. Store plans include AliExpress Plus and worry-free shipping plan. You can join the corresponding store plan based on the actual situation of the store and products. In seller collaboration, you can choose to participate in collaboration tasks initiated by industry waiters.
5. Marketing activity page
All free or paid promotions on the platform and related quick entrances (for example, platform official event registration, affiliate marketing and through-train promotion settings), old customers Marketing and store activities (for example, single product discount activities, coupons, full discount activities, interactive activities, etc.) are all set up on the AliExpress seller’s marketing activity page. This page involves a lot of content. In the early stage, you only need to familiarize yourself with various promotion settings and necessary functions (for example, single product discount activity settings). When you need to use it later, you can further familiarize yourself with the relevant back-end operations. Its main contents are detailed in this book. describe.
6. Account and authentication page
The AliExpress seller account and authentication page includes personal information editing, real-name authentication, account security, and sub-account creation and management for account owners. , withholding account binding and related tax reporting information, and related invoice applications.
7. Business Consultation Page
All data before and after store operation can be viewed and compared on the AliExpress seller’s business consultation page. This page contains various store data: Real-time data, daily, weekly, monthly data, traffic sources, product data, historical data, industry averages, excellent store data comparison, market data analysis, etc. The data provided on this page is very rich. There is no need to deliberately check the store data in the early stage of operation. You must first carefully set up the store and release products. Only after accumulating a certain data base can you effectively conduct data analysis.
8. Violation page
The AliExpress seller’s violation page mainly displays the details of violations and infringements, complaints and account penalty information that occurred during the store’s operation. When operating a store, sellers should be familiar with intellectual property rules to avoid complaints of infringement.
The above are the 8 major theme pages of the AliExpress store backend, each page contains relevant content. It is hoped that novice sellers can combine the actual operations while studying the content of this section so that they can become better and faster familiar with the functions of each relevant page in the backend.
There are some things that novice sellers often need to check. ① Real-time messages sent by buyers. If a buyer comes to inquire, the real-time message icon will be displayed. If it is a small red dot, it means that a buyer has sent you a message and is waiting for a reply; ② Main notifications released by the platform , the following value shows the number of notifications to be read, waiting to be viewed; ③ Quick access to some pages, background language switching and account exit. If some pages are opened and displayed in English, they can be changed to Chinese through here.
Compared with other cross-border e-commerce platforms, AliExpress’s store backend should be relatively simple and easy to operate. By studying the contents of this section, novice sellers can briefly understand the functions of relevant pages in the AliExpress backend. The content of some of the main pages involved will be described in detail by the author in the following article.