Amazon sellers often lament that sales are not increasing, but the seller’s lamentation and self-comfort cannot solve the problem. The peak season is about to begin, how can you miss this good opportunity? What do sellers need to do in advance if they want to stand out in the peak season, maximize profits, and create popular products? How to increase store sales?
Next, let me share with you what you need to prepare for the next peak sales season? How to do it?
1. Prepare products in advance
If the order is large, choosing the right product is the key. Sellers can refer to recent popular products for comprehensive evaluation and stock up in advance.
In terms of product selection, sellers should choose products that meet local market conditions and consumer needs, combine supply chain and logistics distribution capabilities, and select appropriate hot-selling products for inventory.
2. Develop a marketing plan
Sellers must now make promotion plans and arrangements. It is best to develop a reasonable and scientific promotion plan in advance according to the event time. For example, when to promote website advertising, how to plan advertising budget, product inventory quantity and purchase time, etc., and plan every link in advance.
3. Optimize the listing
After selecting the product, the seller needs to optimize the listing to achieve the best status. Every detail of pictures, titles, five-point descriptions, and Q&A must be optimized to ensure that the product page is presented to buyers in the best possible state. Listing optimization will lead to a reduction in the click-through rate and conversion rate of the product, ultimately leading to losses for the seller.
4. Store promotion
Marketing and promotion inside and outside the site is also very necessary.
In addition to setting website CPC, in addition to automatic advertising and manual advertising, you can also set promotion-related promotions and promotion discount settings. In particular, the setting of related marketing can be closely related to in-store traffic to a certain extent, thereby bringing additional orders and improving natural ranking and weighting.
Use ads to attract traffic, thereby increasing product sales and maintaining rankings. Sellers should also beware of competition from similar products and take preventive measures to avoid it to a certain extent.